Choose relevant local keywords
Group services, nearby intent and branded queries separately, then keep the same terms for trend checks.
LOCAL RANK TRACKING
Find the neighborhoods
where you need to show up.
A single rank cannot tell the full local story. Compare search positions for a query across nearby map points and see how competitors change the picture.
INTERACTIVE EXAMPLE · SAMPLE DATA
Explore a local geo-grid.
Switch the keyword to see how a sample business performs across nine nearby locations. Lower numbers represent stronger positions.
Illustrative · not live
6 of 9 points in the top ten
The weakest coverage is south and west of the practice. Compare those cells with nearby competitors before changing your profile or content.
Top 3 4–10 11+
01 / FROM RANK TO ACTION
A useful local visibility workflow.
Explore position, place and competitor context before recommending a change.
Compare by search location
Use a grid or heat map to show the difference between a strong center and weaker edges.
Investigate ranking gaps
Compare the same query and location with nearby competitors; review categories, services, relevance and customer feedback.
From the map to the next move.
Bring your keyword, competitor and profile findings into one local action plan.